Not long ago, members of the baby boomer generation were saving their rolls of Kodak and Fuji picture within their coolers since they awakened vacation road excursions to magical destinations far and wide. It was about ASA, rates, exposures and good deals on photo developing in the local Walmart store. Move forward a few decades and you’ve got countless busy picture enthusiasts sharing and uploading pictures onto Pinterest and Instagram. Might it be possible to leverage this ecosystem change to construct brand equity, drive visitors to your site, create sales and increase conversions? A response in the affirmative expects you and we’ll explain how.
The Content Marketing Challenge
As a web-savvy Internet entrepreneur that understands the crucial importance of engaging your customer communities during continual interaction, then you’re strategically poised to take your own online business to another level by means of many of picture sharing networks considerably in precisely the exact same fashion where you market your online presence via YouTube, Vimeo, MetaCafe, Viddler along with other movie sharing websites. The modus operandi might differ but the end results are exactly the same. Marketing with instagram followers is an established strategy that is by no means a formidable struggle to take.
Storytelling through Picture Content
Content marketing through pictures isn’t as complicated as you may think. So long as you steer clear of hard-core advertising simply by embracing the goods for sale on your site, you’ll also continue to stay on the optimistic side of this ledger. Construct a picture gallery round a theme and tell a story. For instance, if your online travel site markets affordable vacation rentals in Florida, look at creating an total Flickr or PhotoBucket gallery around Florida vacations with a lot of attractive pictures of lots of the superb holiday destinations that the Sunshine State has to offer you. Use royalty-free stock pictures by looking for “royalty-free images” on Google and the other significant search engines and invite your photograph gallery visitors to use these pictures in exchange for a courtesy link to your site. Publish your pictures, should they chance to be first, to Google pictures and see your site traffic climb dizzy heights. Flickr supplies a terabyte of storage space that means you won’t ever run out of thoughts. What is more, each corporate occasion in your business is an engagement prospect. Locate a person in your organization that’s good with a digital camera and also record the minutes. Publish these pictures to a Facebook Fan Page and invite your viewers to Enjoy, Tag and Share. Establish Pinboards on Pinterest featuring thematic collections of photos and other pictures in which you are able to present your customers having fun along with your goods. Firms like Victoria’s Secret and Gap, among others regularly run competitions and promotions to source user-generated picture content.